#Californians Continue to See Importance of #Water #Conservation

Nine in ten voters say they plan to use less water even after the current drought is over; @saveourwater

Category: Investment, Water

SACRAMENTO, Calif. - April 14, 2016 (www.waternewswire.com) Save Our Water – California's official statewide conservation education program – recently partnered with Field Research Corporation to survey Californians' attitudes toward continued water conservation following the rainy season and their willingness to continue to make permanent changes to save water. Save Our Water sponsored six poll questions in the statewide survey, which was conducted in late March and early April among 800 registered voters.

The survey found Californians continue to see the state's water shortage as extremely serious, even after a winter of near average precipitation. The survey also found that nearly nine in ten voters said they plan to use less water even after the current drought is over. A majority of Californians also believe that it is very important for homeowners to upgrade their toilets and appliances to more water efficient models.

"Even though winter storms have eased drought conditions in some parts of the state, water conservation remains an important priority for Californians," said Mark DiCamillo, Senior Vice President of Field Research Corporation. "This prolonged drought has started to change the way Californians look at their water usage – whether the state is in drought or not."

With three in four voters maintaining that is it very important for residents to continue to reduce their water usage both inside and outside their homes, it is clear the drought has had an impact on how Californians are approaching saving water with a shift toward making permanent changes to conserve. Additionally, 84 percent of voters say it is very or somewhat important for Californians to make permanent changes to their outdoor landscaping.

"I'm encouraged by poll results that show Californians take this drought seriously," said California Department of Water Resources Director Mark Cowin. "I thank them for the great conservation efforts to date and applaud them for seeking out additional ways to save water."

Save Our Water is focusing its spring public education efforts on "Californians: Fixing It For Good," telling stories and sharing examples of how people across the state are saving water by making permanent changes everyday. The program is reminding Californians that conservation is part of the California lifestyle and that even though the state had the wettest winter in several years, it was not enough to erase four years of serious drought.

"Conserving through four years of drought has changed the way Californians approach using and saving water," said Jennifer Persike, Deputy Executive Director of External Affairs and Member Services of the Association of California Water Agencies. "Conservation is the California lifestyle and we are all making permanent changes to keep saving water."

Save Our Water's website continues to be a valuable portal for Californians looking to find new and permanent ways to save water. The program's website is available in both English and Spanish and is filled with tips, tools, and inspiration to help every Californian find new and creative ways to conserve. From tips on how to keep trees healthy during the drought to an interactive section allowing users to visually explore how they can save water both inside and outside the home, Save Our Water provides Californians tools and tips to help everyone easily conserve at home and at work, every day.

Save Our Water connects with Californians on its Facebook page, Twitter and Instagram accounts.

Save Our Water is a partnership between the Association of California Water Agencies and the California Department of Water Resources.


Association of California Water Agencies
Jennifer Persike
(916) 441-4545 or (916) 296-3981 (cell)

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Sector: Water Treatment


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